Pricing Digital Marketing
Bag of hours for execution
The hours bag is suitable when you have occasional needs. When there is no recurrence. For example, occasional technical support to resolve doubts, banner adjustments, developing a landing page, etc.
The hours bag is aimed at providing a response to the execution of any digital need you may have. You can check our catalog
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The recurring execution is ideal when there are technical tasks to be executed regularly, led by the marketing manager with an agile methodology and periodic follow-up meetings.
The recurring format of execution is aimed at providing a response to the execution of any digital need you may have.
You can consult the catalog of recurring execution services whenever you wish. Below, we detail the different available packages.
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(*) VAT not included
In the world of marketing, there are many different agencies of all kinds. Contrary to what some may think, they vary greatly from one another. Depending on the client and the objective they need to serve, one type of agency may be a better fit than another. DigitalMakers' DNA comes from the technological world; we are technologists who have evolved over the years to have a direct impact on businesses. We achieve this by centralizing data in a CRM, specifically using HubSpot as our customer relationship manager.
In our beginnings in 2013, our initial focus was on designing and developing websites. Clients would come to our physical office, requesting the creation of a corporate website to establish their presence in the digital environment. However, after a few months, we encountered a challenge that led us to reinvent ourselves: these clients needed to sell online, and this wasn't happening as frequently as they desired.
A year later, we shifted our focus, not only on technology, design, and web development but on making a real impact on businesses. DigitalMakers started seeing technology as an ideal means to generate this impact on companies. We began a process of training and transformation, turning our web development company into an agency truly dedicated to creating that impact in businesses. As a result, we started providing greater added value to our clients over time.
A CRM to organize the flow of data.
Once consolidated and knowledgeable in the field, we confirmed the feeling that the importance of businesses relied primarily on data and how they were treated. Data was needed to make informed decisions, as they supported the measures that would be taken. The projects we worked on typically involved multiple tools: WordPress or Magento for websites, Google Analytics for website visits, Hootsuite for social media, Mailchimp for emails, among others. Each of these tools provided a portion of the process, but when it came to consulting the entire customer journey, it was quite challenging to have an overall picture.
As a result, exporting the data required a significant amount of work and handling it involved working with various spreadsheets. This required a high volume of manual processes, and the human error percentage could be quite high. Furthermore, the perspective offered was historical, and real-time monitoring was not possible. Consequently, the crucial aspect of reading and analyzing the data got lost in the process, taking a backseat. It was a mismatch that needed a solution.
To address this, the decision was made to centralize the data. We explored various CRMs like Zoho, Pipedrive, SalesForce, among others, but ultimately, we chose HubSpot because we found it to be, and still consider it to be, the best fit for the market's needs and our own. It aligned with our evolving and designing approach, meeting a significant portion of our requirements and fitting well with our way of working. It started when we collaborated with a client around 2017, and that was the beginning of our major revolution.
Since then, we've been working as we are today, defining goals and action plans with digital skills but having a CRM with all the data centralized. This allows us to understand what is happening in real-time effectively. Additionally, it enables our clients to provide better service to their customers, resulting in an improved value proposition and potential sales growth.
DigitalMakers, current and future challenges.
Since 2018, DigitalMakers has been working in the same manner. Firstly, we understand our clients' businesses by addressing the GPCT acronym: Goals, Plans, Challenges, and Timing. With this information, we assess how HubSpot can support maximizing the possibilities of achieving the defined objectives. One of the advantages of having data available across all departments (sales, marketing, operations, etc.) is that it reduces the number of unnecessary interactions that do not add value. All department heads have the information they need to make decisions readily available in their preferred format. In this way, we enhance the quality of internal corporate interactions.
As a future goal, which we have been working on for some time, we have focused on collaborating with companies whose objectives also include social responsibility. We seek partnerships that aim to have a notable ethical value alongside their business relevance within their industry. Our impact on business activities is continually increasing, and it is crucial to focus on social responsibility, especially in areas such as global warming, fighting poverty, inequality, or discrimination.